Last Updated: April 1, 2026
Kind Way, Inc. and its subsidiaries and affiliates (collectively, "Kind Way," "we," "us," or "our") are committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or otherwise interact with us.
By using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or services.
Contents
1. Information We Collect
Information You Provide to Us
We collect information you provide directly, including when you:
- Create an account or request a consultation
- Fill out a form on our website (e.g., contact forms, consultation requests)
- Communicate with us via email, phone, or other channels
- Subscribe to our newsletter or mailing list
- Use or interact with our services
This information may include:
- Personal identifiers: name, email address, phone number, mailing address
- Demographic information: age, gender, family status
- Health-related information: information about care needs, medical conditions, or care preferences you choose to share with us
- Payment information: billing address and payment method details (processed securely through third-party payment processors)
- Communications: content of messages you send to us, feedback, and survey responses
Information We Collect Automatically
When you access our website, we may automatically collect certain information, including:
- Device information: device type, operating system, browser type, screen resolution
- Usage data: pages visited, links clicked, time spent on pages, referral URLs
- Log data: IP address, access times, and server log information
- Location data: approximate geographic location based on your IP address
Information from Third Parties
We may receive information about you from third parties, such as:
- Referral partners and healthcare providers (with your consent)
- Social media platforms, if you connect your account
- Public databases and data aggregators
- Analytics and advertising partners
2. How We Use Your Information
We use the information we collect for the following purposes:
- Provide and improve our services: To deliver companionship, coaching, and end-of-life support services; to process consultation requests; and to improve the quality of our care
- Communicate with you: To respond to inquiries, send appointment reminders, provide care updates, and send newsletters and marketing communications (with your consent)
- Personalize your experience: To tailor our services, content, and recommendations based on your needs and preferences
- Safety and compliance: To protect the health and safety of our clients and staff; to comply with legal obligations; and to enforce our terms of service
- Analytics and improvement: To analyze website usage, measure the effectiveness of our marketing, and improve our services and user experience
- Business operations: To manage our internal operations, billing, accounting, and administrative functions
3. How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- Service providers: We share information with trusted third-party vendors who help us operate our business, such as payment processors, email service providers, analytics tools, and cloud hosting providers
- Care coordination: With your consent, we may share relevant care information with healthcare providers, family members, or other authorized parties involved in your care plan
- Legal requirements: We may disclose information if required by law, regulation, legal process, or government request
- Safety and protection: We may share information to protect the rights, safety, and property of Kind Way, our clients, our staff, or others
- Business transfers: In connection with a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of the transaction
- With your consent: We may share your information in other ways if you have given us your explicit consent
4. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to enhance your experience and collect usage data. These technologies help us:
- Remember your preferences and settings
- Understand how you interact with our website
- Measure the effectiveness of our marketing campaigns
- Provide relevant content and recommendations
You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website.
Types of Cookies We Use
- Essential cookies: Required for the website to function properly (e.g., session management, security)
- Analytics cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
- Functional cookies: Remember your preferences and personalization choices
- Marketing cookies: Used to deliver relevant advertisements and measure ad performance
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.
Factors we consider when determining retention periods include:
- The nature and sensitivity of the information
- The purposes for which we process the information
- Applicable legal, regulatory, and contractual obligations
- Whether the information is needed for legitimate business purposes
6. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information, subject to certain exceptions
- Portability: Request a portable copy of your information in a commonly used format
- Opt-out: Opt out of marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly
- Restriction: Request that we limit the processing of your information in certain circumstances
To exercise any of these rights, please contact us using the information provided in the Contact Us section below. We will respond to your request within the timeframe required by applicable law.
7. Notice for California Residents
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
- Right to know: You may request details about the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share information
- Right to delete: You may request that we delete your personal information, subject to certain exceptions
- Right to opt-out of sale: We do not sell your personal information. If this changes, we will provide a clear opt-out mechanism
- Right to non-discrimination: We will not discriminate against you for exercising your privacy rights
- Right to correct: You may request correction of inaccurate personal information
- Right to limit use of sensitive information: You may limit the use and disclosure of your sensitive personal information
To submit a request, please contact us at privacy@aKindWay.com or call us at (844) KIND-WAY. We may verify your identity before processing your request.
8. Children's Privacy
Our services are not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will promptly delete it. If you believe we have inadvertently collected such information, please contact us at privacy@aKindWay.com.
9. Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and employee training.
However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials.
10. Third-Party Links
Our website may contain links to third-party websites, applications, or services that are not operated by Kind Way. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party site you visit.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.
If we make material changes, we may notify you through a prominent notice on our website or by sending you a direct communication.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Kind Way, Inc.
- 6060 Center Drive, Los Angeles, CA 90045
- Email: privacy@aKindWay.com
- Phone: (844) KIND-WAY(844) 546-3929
We are committed to resolving any concerns about your privacy promptly and transparently.